A case study produced by Veeam about Probax
“Our strategic partnerships with elite Veeam Cloud & Service Providers (VCSPs) such as Probax – a Veeam VCSP Reseller Ready partner in all four categories (MSP Backup, Off-site Backup, DRaaS and BaaS for Microsoft 365) – is so critical to ensure the success, scalability and reliability that customers and MSP partners pursue globally.”
It’s a good time to be an MSP. As cloud adoption and cybercrime continue to surge, more and more organizations are reaching out to MSPs for data protection.
That doesn’t mean it’s easy to be an MSP. Their clients’ data is growing fast, and it’s spread across multiple environments, which means providing reliable, scalable and secure data protection can be a challenge. Some MSPs choose to invest in their IT infrastructures and hire additional administrators, but that adds cost and complexity. Most choose to partner with a Veeam Cloud & Service Provider.
“The MSP market is also crowded, which means MSPs have to differentiate themselves through technology or other means,” said Sam Meegahage, Chief Operating Officer at Probax. “That’s where we come in.”
That’s also where Veeam® comes in. In 2013, Probax forged a partnership with Veeam Software to help their joint clients solve complex data protection challenges. Probax committed to continuous innovation, and their efforts paid off. They won the inaugural Veeam Innovation Award in 2018, followed by VCSP Partner of the Year, Australia in 2021. One year prior, Probax was one of a select few to be approved in all three VCSP Reseller Ready competencies: Backup as a Services (BaaS) for Microsoft 365, offsite backup and MSP backup.
Veeam added a fourth competency in 2022 — Disaster Recovery as a Service (DRaaS), which Probax also obtained.
“Veeam is an integral part of our data protection platform and our growth strategy,” Meegahage said. “We offer innovative and intelligent MSP-ready solutions powered by Veeam technology (Veeam Backup & Replication™, Veeam Cloud Connect and Veeam Backup for Microsoft 365), enabling our MSP partners to meet their clients’ needs and grow their businesses.”
Probax transforms data protection for MSPs while reducing cost and complexity.
Probax also ensures scalability, affordability, ransomware resilience, data sovereignty and protection for Microsoft 365 workloads. As a result, the company’s revenue grows approximately 5% month over month.
“We make it easier than ever for MSPs to manage multiple client environments and workloads, take new products and services to market, generate demand and nurture leads,” Meegahage said. “What makes Probax unique is the automation and intelligence layer we wrap around Veeam solutions to save MSPs time and money. We also offer a comprehensive suite of partner-enablement resources to help grow their MSP business.”
For an example of this, visit our Comvision Australia Partner Success Story.
Keeping client data safe from ransomware is equally critical. Probax’s proprietary technology automatically migrates Veeam backups to airgapped storage, which removes the ability to read or delete data prior to a pre-configured expiry date.
Data protection begins with Probax Hive, a cloud-based, single-pane-of-glass management portal that handles the full scope of MSPs’ data protection needs, as well as Scout, an automatic data diagnosis and repair agent. Hive enables MSPs to automate Veeam licensing and manage services such as BaaS (called Honeycomb Hot Storage), DRaaS (Second Colony), AaaS (Honeycomb Cold Storage for long-term data retention and ransomware protection), OSaaS (Honeycomb Object Storage) and Microsoft 365 Backup & Archive.
Meegahage said Probax differentiates protection for Microsoft 365 workloads by checking every restore point to confirm all required data exists. MSPs have the flexibility to choose what they protect per client: Exchange Online only or the entire suite.
“Our Microsoft 365 Backup & Archive offering has garnered a great deal of attention from our MSP partners, making it one of our largest growth areas,” Meegahage said. “We’re helping them create new revenue streams (and it can be recurring revenue) as they expand into new markets.”
For an example of this, visit our Innovative Solutions Partner Success Story.